Privacy Policy

Last updated: March 31, 2026

Local Launch Labs Digital ("we," "us," "our") is committed to protecting your privacy. This policy explains what data we collect, how we use it, and your rights regarding that data.

1. Information We Collect

From Business Clients:

• Business name, address, phone number, and website URL
• Owner/contact name and email address
• Business niche, service area, and hours of operation
• Phone carrier information (for call forwarding setup)
• Google Business Profile and review links

From End Customers (callers/visitors):

• Phone numbers of inbound callers (via Twilio)
• Call recordings and transcripts (for AI response generation)
• SMS message content (for conversational AI)
• Chat widget messages (for AI response generation)

2. How We Use Your Data

• Service delivery: Answering calls, sending SMS, generating websites, managing reviews, and providing local SEO services.
• Service improvement: Analyzing call patterns and response quality to improve AI performance.
• Communication: Sending onboarding emails, OTP codes, service notifications, and billing communications.

We do not sell, rent, or share your data with third parties for marketing purposes.

3. Third-Party Services

We use the following third-party services to deliver our Services:

Each service has its own privacy policy. We encourage you to review them.

4. Data Retention

• Client account data is retained for the duration of the service agreement plus 90 days after cancellation.
• Call recordings and transcripts are retained for 30 days for quality assurance, then automatically deleted.
• Chat widget conversations are retained for 30 days.
• Backup data is retained for 30 days on a rolling basis.

5. Your Rights (CCPA / GDPR)

You have the right to:

• Access — Request a copy of all data we hold about you.
• Correction — Request correction of inaccurate data.
• Deletion — Request deletion of your data (subject to legal retention requirements).
• Portability — Receive your data in a machine-readable format.
• Opt-out — Opt out of any non-essential data processing.

To exercise any of these rights, contact us at support@locallaunchlabsdigital.com. We will respond within 30 days.

6. Cookies

Our website uses minimal cookies:

• Session cookies: Required for portal authentication (portal_token).
• Preference cookies: Store your cookie consent choice.

We do not use tracking cookies, analytics cookies, or advertising cookies. You can manage cookie preferences through the consent banner on first visit.

7. Data Security

We protect your data with:

• SSL/TLS encryption for all data in transit
• Encrypted database backups
• Access controls and authentication for all administrative functions
• Automated monitoring and alerting for security events

8. Children's Privacy

Our Services are not directed to individuals under 18. We do not knowingly collect data from minors.

9. Contact